Fitstop

The ability to help people and make a difference in their lives

The brand has taken a nose dive over the last 18 months with major HQ staff leaving and the focus now being on expansion. The Australian market has been left to struggle with no real support from the head office. Their plan just adds more expense to already struggling businesses with no regard to the financial or mental well-being of their franchises. They rely on keeping owners separated and use fear to force their agenda regardless of the negative impacts on owners and their businesses.

The branding look, logo and marketing has always been spot on. The overall training progression has been good.

It feels like it is moving away from the original intentions, owner experience and the training is becoming more similar to F45 and very basic and standard in parts, to build it up and sell as many locations as possible for the greater good of the franchisor to sell the whole business eventually, but the franchisee and community lose. It was disjointed when we opened, then they had great people in place to start better planning, ideas and patterns and this has now seeming to go back to the way it was, not for the better.

The programming and branding

The layout costs and returns make this business inequitable and not worthwhile. Head Office don’t seem to make business decisions based on research, thus impacting our locations overall. Have had no physical visits/in-person support from HQ since openings. Large promises of returns and business value prior to opening, not many Fitstops are making a profit.