Been a disappointing experience. No measurable value received from corporate. Upon reflection, should have gone into the business as an independent.

Other owners willingness to help and provide guidance and direction.

It has been an "every man (owner) for himself experience". No real roadmap for ensured success. Only hear that every market is different and need to try new things for marketing - which results in wasting resources. Thought a franchise would have structured and, most importantly, proven guidelines to follow.

Provide a roadmap for new owners to follow to gain early success - proven digital marketing ideas for lead generation would be a tremendous help. Instead of being told every market is different, so try new things. Or increase your digital spend and cross your fingers that it delivers business