Snow Milk


Who are we

I am Doobie Duke Sims, and I've always loved to thrift. I spent a decade on tour with my band Shinobi Ninja going from town to town, and I would always stop at the local thrift store. When my daughter was born in 2018, I answered a Craigslist ad for a print shop and went to see the space. It had a silk screen set up, which I knew nothing about, but I was intrigued. I was already making merch for the band and have always been an artist, so I jumped right in and started teaching myself how to print from YouTube videos. It took me a couple of years before I had the idea of Snow Milk, which is milk made from snow… or water…. or purity… the use of imagination. To create something from nothing. I began to make clothing from my own designs and haven't stopped since. Most of the clothing is upcycled, transforming materials destined to be destroyed into new products of higher value and environmental purpose. I hand-make everything myself in the same studio I first entered. Each piece is individually numbered wearable art slow-cooked to perfection in my hometown, Brooklyn, NY. Spreading love is the Brooklyn way, and now you can wear that love with Snow Milk. And now, the Snow Milk vibe is going beyond Brooklyn. We're stepping into the world of franchising, letting other like-minded souls join in on this journey. Snow Milk spots are expanding across the US with the same core mission: upcycled, one-of-one, wearable art that's good for you and the planet. It's about taking this Brooklyn love global, one hand-crafted piece at a time.

Why join Snow Milk?

Snow Milk is a fast-growing Brooklyn-based clothing label specializing in thrifted & upcycled, clothing. We pride ourselves on our ethical and local printing practices. We are sweatshop-free. We work hard to make a quality product you can stand behind.

  • Ethical & Sustainable

    Join a brand focused on ethical, upcycled fashion that resonates with eco-conscious consumers.

  • Unique, Hand-Crafted Products

    Sell exclusive, one-of-a-kind pieces that create a niche market of devoted customers.

  • Strong Brand Identity and Community

    Leverage Snow Milk's Brooklyn-rooted ethos to build a passionate community around your store.

  • Proven Success and Scalability

    Invest in a scalable, fast-growing brand with a tested business model and vision for growth.

Dive into the founding story

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Key Requirements

Here's what we look for in our franchise partners to ensure we're spreading the Snow Milk vision through each piece.

  • Environmental Commitment

    Must share Snow Milk's focus on ethical, sustainable practices.

  • Brand Alignment

    A strong appreciation and desire to spread the brand's positive impact.

  • Business Acumen

    Solid retail experience and sound financial standing required.

Franchise Disclosure Documents

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How much will it cost

  • $50,000
  • 50
  • $235,000
  • $250,000