Edible®
Who are we
Edible has been the world's leader in the gifts and treats category for 20-plus years with more than 1,000 locations globally. Edible Brands is the parent company of Edible. As the leading retailer and e-commerce provider, Edible is the world's largest franchisor of stores offering a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From arrangements to individual grab-and-go treats to bakery items, each product is made fresh. Innovating constantly, Edible has enhanced its bakeshop category, flower offerings, music albums and even its prototypes. With a ghost kitchen design and retail footprint that modernizes guests' experiences, the brand performs well in a variety of markets. Edible is now licensing its products in retail destinations and is focused on growth in North America in key markets. A very fruitful franchise opportunity. With an incredible brand awareness of 93% and more than 1000 locations worldwide, there's a bright future ahead. The time is right to our franchise as we launch our new and exciting initiatives. Edible gives our guests more ways to gift, treat, and shop for the people they care about. Retail - Our retail shops provide the convenience of curbside and in store pickup for our Guests. Our Guests can pick up freshly prepared arrangements, platters, cheesecakes, cookies and boxed fruit to go. Edible is unique in that we offer gifts for all occasions, including last-minute gifting needs and customization. e-Commerce - With Edible.com and our customer care center open 24 hours a day and 365 days a year, guests can place their orders anytime. Delivery - Edible gifts can be ordered last-minute or in advance and delivered all over the country. With our robust delivery network we have the ability to reach 75% of the zip codes around the country within an hour. Catering - Think of all the ways our fresh fruit treats can brighten a get-together, client meeting, celebration, or event. Edible makes it easy with our party platters, snack bundles, and gift sets. You can offer a variety of mouthwatering Products at every price point. We make it easy to drive business to your bottom line. Value-price everyday treats bring Guests into your shop and encourage repeat business. High-visibility bouquets and platters incent them to order higher-priced, higher-margin items for next special occasion. Join An Experienced Franchise brand. We created this category and there are no other players in this space. Franchise owners benefit from our unwavering commitment to shaping and protecting the brand. Every aspect of the business, including technology, equipment, supplies, patents and trademarks are proprietary and vigorously protected. You can invest in the brand knowing that the barriers for a new entrant into this category are very high. We are looking for Franchise Owners who align with our brand purpose and promise. An Ideal Franchise Owner should possess the following characteristics: Desire to create exceptional retail experiences Community-minded Strong leadership and team-building experience Excitement and enthusiasm about the brand Strong communication and marketing skills Desire to follow a proven system Track record of successful operations and growth within existing brands Owner-operator or engaged operating partner/seasoned manager (for multi-unit growth) based in market Go Ahead, This is too good to pass up. Complete the form and one of our Franchise Representatives will give you the deets on just how sweet life can be! Add to Request List AddedRequest Information
Why we do it
A very fruitful franchise opportunity.
Franchisee locations
Do not invest into Edibles. Many Families has lost their life savings on them. Their model does not match what they are selling.
Current Semi-Absentee, Dec 17, 2024Long story short. In the end of the day, it is all about the franchisor’s pocket at the expense of the franchisees’ wallet. Not a franchise I would recommend in a million year.
Current Operator, Mar 8, 2024It used to be really good. Not sure about the future of this brand.
Current Semi-Absentee, Mar 6, 2024Edible gives no care towards franchisees and blames them for all of their problems. When they bring legitimate concerns forward, they are gaslit and split up. Edible only cares about the money in the Fahrid's Pockets
Current Operator, Mar 4, 2024
Rating by category
Average franchise rating by category
Franchise Disclosure Documents
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