It is an amazing concept with a corporate team that needs a massive revamp

The concept of being the "Hilton" of vacation rentals is huge. It will be the way to grab market share in an industry where the largest company only hold 1% of it.

The corporate team does not understand how to organize and execute this vision. There is a poor corporate culture of "we don't have time" and bad communication. The departments are stove-piped and disjointed without a leader to coordinate them cross-functionally. There is a lack of accountability and an abundance of defensiveness

Fix the culture and create accountability