Prior to the transition to Purpose Brands from SE Brands Chuck and Dave had a better understanding of the brand. Now with them essentially out, the direction of the brand has been declining with too many added expenses from corporate to allow an owner to live.

In small markets with low rent and competition this can work.

Corporates continued overreach into the clubs after the merger with Orange theory. Too many requirments now and too many requests that do not improve the customer experience.

Remember this all started with single owner clubs and was a family brand. now their only goal is for large companies to own several locations. stop bleeeding the small opperators that made this brand what it is dry.