Expedia is building their brand on the backs of franchisees. Individual franchisee success is secondary to brand success.

The brand provides some instant recognition for prospective clients. Unfortunately it also creates some confusion in regards to the relationship with Expedia.com.

The corporate team is more focused on brand success than on franchisee success. They are out of touch and do not know what franchisees face on a day-to-day basis. As a result, policies and technology changes are not supportive of results. If you’re not a multi store franchise you won’t have much of a voice.

Listen. Stop stamping out critical feedback. The president told all the franchisees that their only way to keep HQ accountable is non-renewal of franchise agreement. This is not a sign of a healthy partnership.