Overall good brand with a service that is very appreciated by 95% of the customers.

Great concept, disruptive to the industry in a good way, customers LOVE us, recurring revenue model, systems are decent, Smash Trucks are attention getters and helps with sales, physical location not required, reasonable franchisor leadership.

Required truck development schedule that is completely unreasonable (likely pushed by Franchise Fastlane when they got involved) along with minimum royalties tied to this truck development schedule for a double whammy. You're required to buy trucks when your revenues and schedule does not support the case, and the minimum royalties kick in where actual royalties are 25% instead of 8%, depending on progress made. ALL territories are treated equal, so smaller to mid size markets CANNOT support the development schedule forced on you, and the opportunities are much more limited than large metro areas or industrial/manufacturing/port cities. All awards given at national conference basically reward only franchisees in these large, opportunity rich, cities... National accounts are also only beneficial to these same opportunity rich cities, and all others get slim pickings, and on top of that have to pay an additional 10% referral royalties for a year... so for national accounts, and forced minimum royalties on a development schedule unrealistic in small-mid markets, you could be paying 35% royalties.

Focus on helping franchisees grow revenue, and remove the minimum truck development schedule and associated minimum royalties. We talk about the waste industry using heavy handed contracts to lock customers in and force fees, but in essence, you've done the same to all your franchisees by forcing excessive minimums that put folks out of business. Adjust this and this brand would be fantastic -- 5 stars.