Current Semi-Absentee, Apr 6, 2023
3.0
No
Negative
Approves

Right at Home used to be a great franchise system and still is in many ways. But a handful of bad decisions combined with current competitive climate situations have, unfortunately, made it undesirable.

With only a very small number of exceptions, Right at Home corporate staff are genuine, ethical, have good moral values, help franchisees to succeed, are hard working, friendly, and helpful. Over the decade plus time, most Right at Home corporate initiatives have been good for all. Although there was a period where it seemed that a lot of bad decisions were made and franchisees had to comply such as, for example, requirement to use a software that wasn't yet developed well enough for real use, and with extreme cost (transferred from where the franchiser largely covered software development and improvement costs to where the majority became franchisee paid), and where a very costly marketing brand fund was implemented that has done as much to damage franchisees as to help, yet franchisees are stuck paying significant $ for it.

Huge number of franchise systems in this space these days make for too much competition and sale value of franchised business is very low; Current economic trends in the United States have caused a severe shortage of people that will work as caregivers such that it is very difficult to find enough help to succeed and also to have any reasonable profit margins - we shrank nearly 50% in amount of business in the past 3 years due to that while we now turn-away 90% of prospective clients because we don't have enough help; Right at Home franchise system costs more than its worth in royalties and brand fund fees and has even changed their new franchise agreements to have minimum amount of business or face minimum royalty and brand fund fees - I would never have started in the Right at Home franchise system under terms like that given that there are a multitude of bad things that can happen to cause a decrease in business that aren't within the control of the franchisee (COVID and caregiver severe caregiver shortages are good examples) such that a franchisee can get stuck having to significantly overpay on those fees at a time when struggling to survive themselves.

- Remove all Royalty and Brand Fund minimums. - Eliminate marketing Brand Fund or make partial use of it optional (Discontinuing all broad national marketing - It isn't needed or of any positive value) - Structure royalty so that it doesn't take-away ability to be competitive. (Lower percent royalty after a certain period of time in business and/or for certain level of business so as to incentivize) - Increase territory sizes to be more like they were a decade ago. - Don't be enticed to be sold "the Brooklyn Bridge" as happened with current software that's in use.

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