There is great potential for the E.R.A. model, but it will require a different corporate model to harvest the value.

There is the possibility of a high-margin, high-growth business concept.

Corporate makes the process WAY too complicated and implements unnecessary roadblocks that stand in the way of growth. Further, focus is on meaningless things like re-branding when there is almost no market recognition for E.R.A. - What the franchisees need is less hoops to jump through and less nickel & diming us to pay for corporate overhead.

Make processes as simple, easy, and low-cost for the franchisees as possible.