House of Colour is NOT built (but rather limits the ability for franchisees) to scale, drive profitable revenue, support the success of new franchisees, or offer best-in-class makeup products to clients.

- The American leadership team is friendly - The drapes are well-made - The size of the training cohorts

- The communication and education around compliance, standards, and how to uphold the manual are abysmal. Everything around related to that department is hidden, misinformed, and lacks proper education or training. This lack of clarity around what is and is not allowed for franchise operations drastically impacts the profitability and limits the ability to expand/scale the business. - The required POS and scheduling system that was built in-house is horrible, limited, and prevents efficient operations for franchises and their teams. - The limited options for makeup colors that we are allowed to sell to clients. There should be more options and variety to make for a great customer experience so that we can sell more product and be competitive with other beauty product brands. I lose sales and customers because there's gaps in makeup shades. - We do not have an assigned account manager that's accessible by phone for questions, coaching, and support in the first year of business. This is a unique timeframe with challenges that require specific attention to set up for long-term success and it makes the onboarding process difficult as a new franchisee to have to figure it out on your own.

- Replace MAX with a best-in-industry POS/Scheduling system that already exists, so franchisees can have efficient, easy operational infrastructure. - Assign a corporate account manager who specifically works with franchisees in their first year of business to support their success. This will improve retention and drive profitability. - Complete overhaul of the education around the Manual, using modules during the training/onboarding process of new franchisees. This will decrease miscommunication, compliance violations, tension between franchisees, and ensure crystal clear understanding from franchisees about the partnership expectations with House of Colour. - Invest a lot in national marketing campaigns to create brand recognition for HOC, so that being affiliate with HOC carries weight and significance to the public eye. And provide lead generation tools for franchisees to grow their business, so that they don't get burnt out trying to attract new clients and lose income over time.