I'm a franchisee since 2010, in my first years the relation with my franchisor was more human and open, now since 4-5 years everything is business relation... It's important for a brand to growth to take care of the franchisee who make the growth happen!!!

The potential of the brand. not to hard to operate.

The financial support of the franchisor. The franchisor make much more money than franchises. No financial help from the franchisor for acquisition and expansion.

Like mention before, more focus on the wellness of the franchisee.