Surf's Up


Who are we

Discover the essence of culinary diversity at Surf's Up Franchise, a celebrated name with over 12 years of excellence in Chicago's vibrant food scene. Our seven locations, a mix of corporate and franchisee-run, are renowned for serving a unique blend of African American cuisine inspired by southern traditions. As a franchisee, you'll benefit from exclusive territories, a strong community focus, and strategic partnerships, including with notable entities like Levy Restaurants, Aramark, HMS Host and Areas. Join Surf's Up Franchise and be part of a journey that celebrates rich flavors and the spirit of inclusivity.

Why Surf's Up Franchise?

Surf's Up offers a rich blend of cultural cuisine and a strong community presence. Celebrating 12 years of success in diverse Chicago, we boast high Yelp ratings and countless awards, reflecting our commitment to creating unforgettable dining experience.

  • Diverse Customer Base

    Welcomes a wide customer base with its inclusive atmosphere.

  • Proven Success

    Demonstrated profitability with seven locations and notable Yelp accolades.

  • Unique Culinary Experience

    Restaurant goers are continuing to search for more cultural culinary experiences that are tailored to diverse backgrounds and African-American spending power continues to increase which presents unique opportunity for restaurants or chains that focus on cultural culinary experiences

Inside Surf's Up

They said about us

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What Are the Franchisee Requirements?

Joining the Surf's Up franchise requires certain qualifications, with a preference for those experienced in restaurant/hospitality or sales.

  • Business Experience

    Background in business, especially in food and customer service, is preferred to maintain high service standards.

  • People Focus

    Success hinges on a people-first philosophy, where empathetic leadership and strong customer connections are essential for creating a thriving, memorable dining experience

Franchise Disclosure Documents

How much will it cost

  • $49,500
  • $150,000 - $498,000
  • 5% - 7%