Neighborly: Diverse Franchise Growth

Neighborly is the world’s largest home services company. Neighborly uses Wefranch’s alternative data to target a diverse base of prospective franchisees.

Wefranch collects a broad array of profiling data on prospect franchisees.

This enables Neighborly to improve diversity in 2 ways a.) Find qualified prospects that might not check the traditional boxes b.) Develop custom offers that reflects the unique strengths of various communities