Franchisor does not consider franchisee profitability important. Without a 5-10% return franchises become negative & stop being ambassadors of the brand.

salad bar is unique

profitability

if a franchisor or is making 7% royalties a franchisee who's doing all the work and is representing the brand to the best of his ability on a day to day basis should be making the same if not more. It is imperative that a franchisor sees and react to a low profitability of a franchisee as quickly as possible to keep the morale up or else the brand is doomed. A corporation can always buy more "brands" but the pattern and the loop will always continue without a symbiotic relationship.