Massage Envy is a high demand, high profit potential concept, with a crippling labor supply problem that cannot seem to be resolved.

Highly profitable when we could find and hire quality Massage Therapists.

Massage Therapist labor supply shortage cripples any chance of this becoming a sustainable model.

Spend every resource possible to help us find Massage Therapists. They had an opportunity to help us start schools in every region, but chose not to pursue this opportunity, which would have potentially saved the brand.