Ritas is an outstanding Brand. Customers love our products. Young people 14 and over enjoy working there. However hiring quality store managers are very challenging. Mostly due to seasonal business.

Family friendly environment. The ability to connect with the community by offering catering and fundraising opportunities

Do not like that royalties for purchase of Italian Ice mixes, custard and other ancillary products are deducted prior to the sell of these items. It cuts drastically into the gross profit of the stores.

Reduce the cost of royalties. Recognize the accomplishments of Franchisee in a more creative and diverse manner. At their conferences the Same Franchisees and stores, same categories are recognized every year. Poor for improving momentum. Communicating information to Franchisees need improving. Marketing concepts should be communicated a lot sooner than 1 to 2 weeks before execution date.