Strengths: Improved programming, alignment with fitness trends, and diverse workout offerings. Challenges: Limited franchise support in Asia, high franchise fees, and a slow contract renewal process with delayed franchisee feedback.

This brand had reached its popularity few years back. It has shown the improvement in programming the workout, following the trend like Hyrox and other Functional Training Competition. High variety of programs to address as many sport segments as possible.

There is insufficient support for the franchisee in Asia region especially due to expensive franchise fee. The contract renewal process also showing slow response on franchisee feedbacks.

Be more responsive and do some research on how the franchise in other region operating to see if the challenges they are facing can be assisted in the best way possible