Great products, but they are mall based and many mid level malls are struggling and/or closing.

Awesome commitment to quality cookies. Will not cut corners on ingredients to save money.

Little corporate support, we don't even know who CEO is, no R&D staff. Haven't had a new cookie flavor in years, where Crumble has new ones all the time. Their beverage program hasn't been updated in years.

Research the products served by competitors, bring back product innovation. They have less than half the stores they had about 10 years ago. That should tell corporate something.