Have been lied to multiple times by CEO, focused on being successful despite his poor leadership and management for Zees and HO staff. HO staff has turned over 8 people in 18 months.

Logo/trademark, other franchisees, MSP market growth

Can't trust executive management, HO focuses more on franchisor than franchisee growth, now competing via company store.

Be transparent, be honest, realize that Zees are not stupid.