Current Operator, Apr 15, 2026
2.6
A
Snapology
No
Neutral
Disapproves

Lots of potential, but none of it being realized. You're better off saving the $1000+/month in fees and starting your own business using LEGO education kits and builds.

Owning Snapology has taught us how to run a local service business with no outside support.

You get very little support from the franchise. The support you do get is too generalized to use locally. The most valuable part of the franchise is the curriculum, but it's old and outdated. The speed at which new curriculum is being created is alarmingly slow, despite using a number of builds directly from LEGO. You pay monthly for tools that are outdated and not supported. You pay for a national advertising fund, yet there is zero national advertising. Seems like the only thing you're really paying for is the use of the Snapology name, outdated/copied curriculum and a annual conference that franchisees have to pay to attend and travel to.

Create at least one NEW creative and one NEW robotic/engineering curriculum each year (re-working previous curriculum doesn't provide any business value). You've been saying our core registration software will be updated for years, actually do it. Use the NAF for national campaigns and communicate those campaigns to franchisees (We have seen 0 national campaigns in 5+ years). If you're going to REQUIRE franchisees to attend your annual conference (and fine them if they don't attend), make it affordable by not charging a conference fee, provide a free virtual option or just don't require it.

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