Current Operator, Sep 8, 2025
1.0
A
Sugaring NYC
No
Negative
Disapproves

Sugaring NYC is the worst thing to invest in. I have lost $300k in the last 3 years, developed auto immune issues from the stress and missed out on some great investments. Fuck Sugaring NYC -- they will lock you in, scam you and blame you.

Not much. I love my staff because they are amazing.

Not enough time and space to list. The franchisor is essentially a scammer. They sell all products to everyone. We are just glorified training facilities, then staff leaves and buy the products from the franchisor because they have an entire online store for our proprietary products. We pay royalties. We don't get shit. We ask for help and we constantly get blamed and reprimanded by uneducated staff from the franchisor who don't know shit about running a business. Their marketing team sucks. We pay for ads and the ads point to other stores. We are told not to provide location specific discounts but then corporate stores offer discounts to drive traffic to them. It's very fucked up. When we opened in March of 2022, we received no guidance. We had a crazy woman name Andreea come to our store for a day and scream at our staff like it was bootcamp and she was the drill sargeant -- it was extremely unprofessional. Then in 2022 we also set up our Instagram/Google accounts, we managed our own ads and keywords and things were going rather well. We did lots of local marketing, then coporate forced us to delete our channels because they consolidated everything to one account and unifying the brand. This broke us. Our revenue went down by 30%-40% because we had no way to market digitally without getting in trouble. The beginnings of our business were hurt by this. Then our Google listing was removed due to this consolidation so for 4-5 months in the first year of the business, we had no listing, no way to show people how to get to our location. It was devastating. We are stuck in this franchise for a little bit longer. It's been hell for 3.5 years and counting. Stay away from Sugaring NYC, from Dymtry Nartov and Nartov Ventures.

Nothing really. Needs new people. Stop selling our products to the streets, on amazon etc. EWC and other waxing places do not sell their products to the public.

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