If you have the knowledge and experience in business, marketing, and esports to make this concept work, you do not need the franchise to be successful.

Great concept, can work in certain markets with correct advertising and better profit margins. The community you build with your customers through gaming is very valuable.

Business model is not profitable, corporate was very unsupportive beyond initial setup. Gaming centers are a relatively new concept and hard to communicate in traditional advertising. I believe the franchise spreads their target market too wide, instead of focusing on one demographic that is most profitable.

Focus their marketing and programming on only the most profitable markets for the area, such as kids and parents. Be more responsive and communicative to owners requests and needs.