Wingate is the bench player on a team of hotel no one has heard of. The brand is lower mid scale which has to offer the same amenities as a Fairfield, Hampton, and Holiday Inn Express, yet the ADR is compatible to economy level hotels.

Not too overbearing franchise standards, very easy to renovate and communicate with brand.

Very low recognition of the Wingate brand and nothing to show any growth or improvement moving forward.

So expenses are high and revenue is low. Wyndham has done nothing to promote or improve the brand. It had potential in the beginning when the brand was created and now it is slowly just staying stagnant or going away.