The worst financial decision I’ve ever made was hitching my cart to the Crumbl horse—a franchise built on dysfunction, poor tech, broken promises, and zero real support.

There’s not much I can say here. The only advantage is that Crumbl has name recognition, which brings people in—but that’s where the benefits end.

Crumbl is incredibly disorganized. Rollouts routinely appear 2–4 weeks late with poor notice and planning. Orders from Crumbl are often wrong, with no recourse. The shipping process is slow and painful. Corporate repeatedly over-promises and under-delivers, and the franchise support I’m told exists vanishes the moment I need it. Files sent to me for sponsorships are pixelated and unusable. The technology is abysmal. The app has gone down for long stretches this year without any meaningful consequence or fix. The lack of proper backend development is clear—whoever is managing this doesn’t know what they’re doing. Feedback is consistently ignored or brushed off by unqualified staff giving nonsensical or unhelpful responses. I feel embarrassed representing this brand when customers ask about poor corporate marketing choices or Crumbl’s inconsistent values.

Start by actually supporting franchisees. That means owning the problems with the vendors you force us to use—especially Sysco—and allowing us to hold them accountable. Hire people who know what they’re doing, especially in tech. Fix the broken app - I shouldn’t have to adjust and request permissions for my staff over and over. . Stop making empty promises and deliver the support and materials you claim to provide. Franchise Success Partners need to be equipped to actually help instead of passing the buck - they are either uninformed, lying, or your support staff refuses to do their jobs. There’s no other reason why I would be consistently told about things the corporate office will do for me, only to have them canceled or rejected. The current system is broken, and it reflects a company that doesn’t take its responsibilities seriously.