Great brand is gradually deteriorating due to corporate mismanagement

Every day I knew my business was making a positive difference in the lives of clients and team members. That's incredibly valuable to me. The community of owners is very warm & open; people are really willing to help each other succeed. And I honestly think this brand does massage better than competitive concepts.

Constant management turnover at every level means that the people making decisions never really learn the essence of the brand. They also don't have the experience to manage & build the brand. Marketing is completely reliant on discounting, which only devalues the brand. There's no field presence of Operations Support anymore, & no honest/transparent focus to help franchisees reach & maintain profitability.

Focus on making franchisees successful & building the massage brand instead of abandoning it to focus on beauty concepts.