The concept is fantastic. The franchisor is running it into the ground.
I love the concept- simple and easy to employ. Love the experience we offer our customers. Fairly low overhead in respect to supplies if you go with the original structure of purely BYOB & BYOF.
Franchise was purchased by a new ownership group who have done literally nothing but cost us money in "new" POS & reservation systems (have had to change 3 times in four years), change in types of wood used (poor, moldy, twists in our target frames), neglect of the main website, ineffective marketing (waste of our $ contributed to the marketing fund), abysmal communication, and lastly, complete lack of support when faced with an issue with any 3rd party platform we are forced to use.
Engage with the franchisees. Listen to our concerns and assessments of the systems used. Stop focusing on how they themselves can make money and work towards supporting the success of the franchisees which will in turn translate to profit for them.