It is very difficult to succeed as a franchisee when the costs are so high and the brand recognition provides so little value.

Concept

PostNet requires franchisees to pay technology fees without the option to opt out of services they do not need. Corporate advertising and brand awareness are also insufficient, leaving franchisees to spend too much of their own money introducing the brand and attracting customers.

PostNet needs greater visibility and a stronger advertising strategy beyond Facebook. It is extremely difficult to succeed as a franchisee when potential customers don’t recognize the brand. Corporate’s slow response to needed changes, combined with mandatory fees, further reduces already thin—and sometimes nonexistent—profit margins. Had I known and understood these challenges upfront, I would not have chosen this franchise.