Overall, a good franchise, I just do not think $2000 per year for a DPS fee is reasonable for what it provides. They also pigeon hold you to printers. There is a lot that is unfair about this franchise.

The profit potential

The fact that there is no negotiation process between the franchisee and franchisor. The consistent fees that keep getting added on and the fact that the franchisor micro manages and is all about control.

It’s important to recognize that we’re in the advertising business, which is not black and white by nature and requires flexibility. The current structure feels overly rigid—particularly when it comes to DPS fees, which seem excessive and should be reconsidered. Franchisees should be allowed to run their businesses without having every step of the process tightly controlled, including the freedom to choose their own printers. Franchisees have a vested interest in quality—this is their livelihood—and they are not going to make decisions that compromise the product or brand. It’s also worth noting that many franchisees have been in the advertising industry for a long time—some even longer than the current CEO, who does not come from an advertising or marketing background. That level of experience should be acknowledged and respected. From a franchisee perspective, many of these policies appear to be driven more by revenue generation at the franchisor level than by what actually supports strong, sustainable local advertising businesses.