Overall, the experience is good, but a significant amount of room for improvement.

Corporate is very responsive. They take an active role in solving problems and are very organized and responsive. They maintain up-to-date practices with aesthetics and IT integrations.

In an attempt to improve, they have incorporated tech costs and required franchisees to adopt SMS and MMS services with CRM integration that do not always function properly and often create issues that interfere with the optimal success of the franchisee. It would be preferable to have the option to utilize a company of our choosing to perform these tasks. Unfortunately, the attempt at improvement also brought many changes at once without allowing for the real-time bugs to be properly addressed. By introducing too many new integrations, it caused a decline in function for a business model that relies mainly on responsiveness to maintain stability, trust and growth. And lastly, once operational, they have less of a hands on approach in assisting the franchisee in maintaining an updated facility that continues to be attractive to potential clients.

Approach introductions in technology more systematically. Allow for a "growing pain period" where problems can be properly addressed as well as ensure all parties in the integration are on the same page and aware of their role when it comes to the chain of assignments so as to be able to direct outreach to the appropriate individual. In doing so, this will cut down any delay in problem solving as well as frustration from lack of clear direction. Incorporating some sponsorship and financial support in the growth/improvement of the franchisee in order to maintain a level of quality that will attract high level clientele and continued success.