From Idea to Icon: Launching Your Own Clothing Brand

Jan 8, 20249 weeks

Join Doobie Duke Sims, the creative force behind the celebrity-endorsed streetwear sensation, Snow Milk, for an in-depth masterclass on fast-tracking your way to fashion success. Doobie shares essential strategies to navigate pitfalls, harness creativity, and build a celebrated brand - all drawn from his journey of turning a creative spark into a fashion phenomenon in 3-5 years.

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    Doobie Duke SimsFounder of Snow Milk at Snow Milk
  • Week 1

    Jan 8, 2024 - Jan 14, 2024Brand Birth: Designing Your Vision

    This week involves designing your clothing line, creating a unique brand name, and developing an eye-catching logo.

  • Week 2

    Jan 15, 2024 - Jan 21, 2024Make or Buy: Deciding on Production

    We will consider options for producing your clothing, including doing it yourself, outsourcing it, or combining both methods.

  • Week 3

    Jan 22, 2024 - Jan 28, 2024Internet Storefront: Selling Online

    Learn to establish your own online store, while also utilizing social media platforms for promotional branding and marketing.

  • Week 4

    Jan 29, 2024 - Feb 4, 2024Profit Push: Mastering Sales and Building a Team

    This week focuses on strategies for sourcing cheaper materials, building an efficient team, and scaling up your operations.

  • Week 5

    Feb 5, 2024 - Feb 11, 2024Up and Up: Scaling Your Business

    We will delve into more methods to source cheaper materials, enhance your team's performance, and expand your brand's reach.

  • Week 6

    Feb 12, 2024 - Feb 18, 2024Customer Comeback: Mastering Retargeting

    This week teaches you how to maintain customer engagement and encourage repeat business using tools like text lists, email lists, and social media advertisements.

Who is this course for

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    Fashion Designers & Students who want to monetize their skills

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    Entrepreneurs who want to build a fashion brand

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    Graphic Artists who want to turn their art into fashion items

What you’ll get out of this course

  • Full scope from begging to full brand with product and customers

  • Unique insights and hacks into the modern fashion and marketing landscape

  • Hack and secrets for going from no experience to established brand builder

Who is your coach

Doobie Duke Sims, an acclaimed musician and member of the successful band Shinobi Ninja, has reinvented himself as a dynamic force in the fashion world. Drawing on his childhood passion for visual arts, he founded Snow Milk, a unique clothing brand that has quickly risen to prominence, boasting an annual revenue of $278K. Despite no formal fashion training, Sims’ designs have garnered celebrity attention. Featured on CNBC, Sims is now using his industry insights to mentor others through a comprehensive course on WeFranch.

Read our Interview with the Course Author

Want to learn more?

Get in touch with Doobie Duke Sims.

Jan 8, 2024 - Mar 8, 2024
Enroll today