From Idea to Icon: Launching Your Own Clothing Brand
Join Doobie Duke Sims, the creative force behind the celebrity-endorsed streetwear sensation, Snow Milk, for an in-depth masterclass on fast-tracking your way to fashion success. Doobie shares essential strategies to navigate pitfalls, harness creativity, and build a celebrated brand - all drawn from his journey of turning a creative spark into a fashion phenomenon in 3-5 years.
- ADoobie Duke SimsFounder of Snow Milk at Snow Milk
Week 1Jan 8, 2024 - Jan 14, 2024Brand Birth: Designing Your Vision
This week involves designing your clothing line, creating a unique brand name, and developing an eye-catching logo.
Week 2Jan 15, 2024 - Jan 21, 2024Make or Buy: Deciding on Production
We will consider options for producing your clothing, including doing it yourself, outsourcing it, or combining both methods.
Week 3Jan 22, 2024 - Jan 28, 2024Internet Storefront: Selling Online
Learn to establish your own online store, while also utilizing social media platforms for promotional branding and marketing.
Week 4Jan 29, 2024 - Feb 4, 2024Profit Push: Mastering Sales and Building a Team
This week focuses on strategies for sourcing cheaper materials, building an efficient team, and scaling up your operations.
Week 5Feb 5, 2024 - Feb 11, 2024Up and Up: Scaling Your Business
We will delve into more methods to source cheaper materials, enhance your team's performance, and expand your brand's reach.
Week 6Feb 12, 2024 - Feb 18, 2024Customer Comeback: Mastering Retargeting
This week teaches you how to maintain customer engagement and encourage repeat business using tools like text lists, email lists, and social media advertisements.
Who is this course for
Fashion Designers & Students who want to monetize their skills
Entrepreneurs who want to build a fashion brand
Graphic Artists who want to turn their art into fashion items
What you’ll get out of this course
Full scope from begging to full brand with product and customers
Unique insights and hacks into the modern fashion and marketing landscape
Hack and secrets for going from no experience to established brand builder
Who is your coach
Doobie Duke Sims, an acclaimed musician and member of the successful band Shinobi Ninja, has reinvented himself as a dynamic force in the fashion world. Drawing on his childhood passion for visual arts, he founded Snow Milk, a unique clothing brand that has quickly risen to prominence, boasting an annual revenue of $278K. Despite no formal fashion training, Sims’ designs have garnered celebrity attention. Featured on CNBC, Sims is now using his industry insights to mentor others through a comprehensive course on WeFranch.